Insight
Title:
The Simplified Products initiative could further commoditise the market
Description:
Carol Sergeant reported back to Mark Hoban during July 2012. We are now in a period of consultation.
A simplified products regime could further commoditise the market, leaving providers able to compete on price and service, but not product features, and playing into the hands of the price comparison sites.
PESTEL:
Political
Five Forces:
Bargaining power of buyers