Strategic Plan

SCDPRT Accountability Report: Fiscal Year 2017-2018

Analysis

Direction

Vision

Grow the state. (the economy, jobs, the product base, etc.) Enhance the authentic experiences. (Remain true to what makes South Carolina special.) Sustain the resources. (Protect and preserve.) Lead the way.

Mission

To grow South Carolina’s economy by fostering sustainable tourism economic development and effectively marketing our state to increase visitation and improve the quality of life for all South Carolinians.

Values

unnamed value

Scorecard

Perspective	Goals	Objectives	Performance Indicators			Commentary
	Goal Agency Resources	Objective State Parks	KPI State Parks Admissions Revenue	0 Dollars to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Cabin Occupancy	0 Percentage to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Campsite Occupancy	0 Percentage to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Corporate/Private Donations	0 Dollars to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Golf Rounds	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Lodge Room Occupancy	0 Percentage to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Operational Self Sufficiency	0 Percentage to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Total Revenue	0 Dollars to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Total Volunteer Hours	0 Hours to 30/06/2019	Loading...	Actual: TBD
		Objective Natural & Cultural Resources	KPI New Forest Restoration Acreage	0 Acres to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Red Cockaded Woodpecker Clusters	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Red Cockaded Woodpecker Fledglings	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Sea Turtle Nests	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Total Forest Restoration Acreage	0 Acres to 30/06/2019	Loading...	Actual: TBD
		Objective Advertising	KPI Cooperative Advertising Sales Total	0 Dollars to 30/06/2019	Loading...	Actual: TBD
			KPI Leisure Website Advertising Sales Total	0 Dollars to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Website Advertising Total	0 Dollars to 30/06/2019	Loading...	Actual: TBD
			KPI Visitors Guide Sales Total	0 Dollars to 30/06/2019	Loading...	Actual: TBD
			KPI Welcome Center Advertising Sales Total	0 Dollars to 30/06/2019	Loading...	Actual: TBD
	Goal Development & Growth	Objective Film Industry	KPI Total Amount of Film-Related SC Spending (qualified spend only)	0 Dollars to 30/06/2019	Loading...	Actual: TBD
			KPI Total Number of Film-Related Hotel Nights	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Total Number of SC Film Hires	0 Number to 30/06/2019	Loading...	Actual: TBD
		Objective Assistance	KPI Number of Land and Water Conservation Fund Grants	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Undiscovered SC Enhancement Grants	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Parks and Recreation Development Fund New Projects	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Recreational Trails Program Grants	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Sports Tourism Advertising & Recruitment Grants	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Tourism Advertising Grants	0 Number to 30/06/2019	Loading...	Actual: TBD
		Objective Tourism	KPI Statewide Hotel Occupancy Rate	0 Percentage to 30/06/2019	Loading...	Actual: TBD
			KPI Statewide Hotel RevPAR Rate	0 Dollars to 31/12/2018	Loading...	Actual: TBD
			KPI Total State Accommodations Tax Collections	0 Dollars to 30/06/2019	Loading...	Actual: TBD
			KPI Total State Admissions Tax Collections	0 Dollars to 30/06/2019	Loading...	Actual: TBD
	Goal Marketing	Objective Leisure	KPI Number of Total Trips Generated by Advertising	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Undiscovered Trips Generated by Advertising	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Percent of Leisure Travel Ad-Aware Households in Target Markets	0 Percentage to 30/06/2019	Loading...	Actual: TBD
		Objective Travel Assistance	KPI Number of Guests Assisted	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Total Welcome Center Visitors (by door count)	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Overall Welcome Center Visitor Experience Rating (Five Point Scale)	0 Rating to 30/06/2019	Loading...	Actual: TBD
			KPI Welcome Center Accommodations Reservations	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Welcome Center Attractions Reservations	0 Number to 30/06/2019	Loading...	Actual: TBD
		Objective Marketing	KPI Number of State Parks User Who Have Completed the Ultimate Outsider Challenge	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of State Parks Visits Generated by Advertising	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI State Parks Advertising Awareness Percentage	0 Percentage to 30/06/2019	Loading...	Actual: TBD
	Goal Education, Training & Human Development	Objective Film Industry	KPI Number of Educational/Training Workshops Conducted	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Production Fund Grants Awarded	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Number of Workshops Participants	0 Number to 30/06/2019	Loading...	Actual: TBD
		Objective Educational Opportunities	KPI Discover Carolina Educational Program Attendance	0 Number to 30/06/2019	Loading...	Actual: TBD
			KPI Discover Carolina Family Program Attendance	0 Number to 30/06/2019	Loading...	Actual: TBD

Goals

Agency Resources

Goal Statement: Stewardship of Agency Resources

Objectives:

• Natural & Cultural Resources
• State Parks
• Advertising

Development & Growth

Goal Statement: Encourage Business Development and Economic Growth

Objectives:

• Assistance
• Tourism
• Film Industry

Marketing

Goal Statement: Effectively Market South Carolina as a Travel Destination

Objectives:

• Leisure
• Marketing
• Travel Assistance

Education, Training & Human Development

Goal Statement: [To be described]

Objectives:

• Film Industry
• Educational Opportunities