Strategic Plan

Strategic Action Plan 2023-2025

Analysis

Direction

Vision

A better community now and for future generations

Mission

To provide a blueprint for initiatives the Town will focus on this year and beyond

Values

Education

Innovation

…uses innovation and learning to continually develop and apply best practices and standards for processes and projects

Culture

Excellence

OUR IDEALS OF EXCELLENCE ~ What Kind of Community Do We Want to Be? A community that…

Health

Sustainability

…considers sustainability paramount when developing environmental and economic projects and policies

Diversity

…attracts a diverse residential population with competitive live-work options

Business

…attracts businesses and residents who appreciate our ideals and core values

History

…reserves, values, and recognizes our history

Inspiration

…fosters a spirit of inspiration and leads by example

Adaptability

…continually adapts the Core Values and Comprehensive Plan to meet the needs of the present and future

Transparency

…fosters transparency and inclusion when resolving concerns or planning for the future

Inclusivity

…is welcoming, inclusive, safe, values diversity, and is focused on people

Arts

…recognizes the benefit and value of arts, culture, recreation, healthy living, and education

Environment

…protects the natural environment as a unique quality of our identity

Recreation

Safety

Quality of Life

…is recognized as an excellent place to live, work, and visit

Tourism

…is recognized as a best-inclass destination that welcomes visitors and values tourism

Greater Good

…prioritizes the greater good

Scorecard

Perspective	Goals	Objectives	Performance Indicators			Commentary
	Goal Growth Management	Objective Conditions & Trends	KPI Assessment	0 to 31/05/2023	Loading...	May 2023: A draft Conditions and Trends Assessment report was delivered by the consultant team on May 31, 2023 and is under staff review.
		Objective Growth Map	KPI Maps	0 to 31/05/2023	Loading...	May 2023: Additional draft versions of the Growth Framework Map have been illustrated and are under review.
		Objective Districts	KPI Maps	0 to 31/05/2023	Loading...	April - May 2023: The first round of draft District maps, and Growth Framework maps were presented to Public Planning Committee in April. Comment from the committee and notes were received for next steps in iteration for the identification efforts. Direction from the PPC indicated engagement will be a priority with neighborhood groups and also the Gullah Geechee Task Force. The working draft of the draft Districts map visually, is a series of maps identifying eight proposed districts as Marshes, Skull Creek, Main Street, Mid-Island (Complete), Chaplin, Parkway, Forest Beach, and Bridge to Beach. ^^ Based on correlation with the draft Growth Framework Map they are identified as districts where we will: ^^ -Conserve and protect neighborhoods, environmentally sensitive areas, and the cultural legacy of the Island. ^ -Consider the future of commercial, civic, and institutional areas as they adapt to new market forces and evolve to meet the future needs of residents, business owners, and visitors.
		Objective District Plans	KPI District Plans	0 to 30/05/2023	Loading...	May 2023: Initial draft District Planning boundaries are proposing eight districts as: ^^ 1. Marshes ^ 2. Skull Creek ^ 3. Main Street ^ 4. Mid-Island (Complete) ^ 5. Chaplin ^ 6. Parkway ^ 7. Forest Beach ^ 8. Bridge to Beach ^^ Initial planning and internal project kick-off has begun.
		Objective Land Use Map	KPI Land Use Map	0 to 31/03/2023	Loading...	May 2023: This initiative has not yet begun.
		Objective Master Plan	KPI Master Plan	0 to 30/05/2023	Loading...	May 2023: This initiative has not yet begun.
		Objective Land Use	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Mid-Island District	KPI Mid-Island District Plan	0 to 31/03/2023	Loading...	May 2023: The Mid-Island District Plan was adopted by Town Council on November 1, 2022. This plan is a redevelopment strategy for the Mid-Island area. ^^ Implementation of the Mid-Island District Plan has not yet begun as it is anticipated that all eight District Plans will be implemented as a package.
		Objective Zoning Map	KPI Map Amendments	0 to 30/03/2023	Loading...	May 2023: This initiative has not yet begun.
		Objective LMO	KPI LMO Amendments	0 to 30/05/2023	Loading...	Phase 5 - an RFQ to seek a code-writer for the phase 5 work is in development.
		Objective Development Program	KPI Program Improvements	0 to 30/06/2023	Loading...	June 2023: The work plan update for the permitting and plan review process has started and we have identified process improvement opportunities including planned improvements to the online Customer Service CSS permitting portal. ^^ The implementation plan will need a team consisting of all Development Services staff, Building Official, Community Development Customer Service and key senior staff. Senior Management will receive periodic updates to ensure consistency within the larger growth management framework.
		Objective CIP	KPI Capital Improvement Plan	0 to 31/05/2023	Loading...	May 2023: Initial capital improvements for the adopted Mid-Island District are included in the draft FY2024 budget for project implementation. This initiative will continue in developing future Capital Improvement Program projects for consideration with adoption of subsequent Fiscal Year Budgets.
	Goal Workforce Housing	Objective Community	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Planning	KPI Action Plan	0	Loading...	[To be determined]
		Objective Management	KPI Dashboard	0	Loading...	[To be determined]
			KPI Housing Organization	0	Loading...	[To be determined]
			KPI Staffing	0 to 30/06/2023	Loading...	April - June 2023: We are actively recruiting for the Workforce Housing Program Manager Position. 53 candidates have applied for the Workforce Housing Program Manager Position. We continue to review applications and conduct interviews of qualified candidates.
		Objective Revenue	KPI Plan	0 to 31/05/2023	Loading...	3) We are in the research and development phase of pulling together a community-wide anti-displacement plan to support housing and preservation strategies. The HAC (once established) would play a role in the plan development, finalization and implementation as its first action item.
		Objective Northpoint Public-Private Partnership	KPI Development Agreement	0 to 01/06/2023	Loading...	June 2023: On May 31 and June 1, members of the Northpoint PPP Housing Advisory Committee toured properties in the Atlanta Metro area with the finalist from the Northpoint RFP. The Committee was able to observe first hand the types of building materials that had been utilized as part of these projects, the state of ongoing maintenance and repair that had been utilized at these locations, and the operational capabilities that were implemented by the management team.
	Goal Corridors & Streets	Objective Improvement Plans	KPI Corridor Plan (Arrow Road)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Corridor Plan (Main Street)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Corridor Plan (New Orleans Road)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Corridor Plan (Palmetto Bay Road)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Corridor Plan (Pope Avenue)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Corridor Plan (Sea Pines Circle/Greenwood Drive)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Corridor Plan (William Hilton Parkway)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Corridor Plans (Others/TBD)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
		Objective Safety & Beautification	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Complete Streets	KPI Policy	0 to 31/05/2023	Loading...	May 2023: Initiative not yet begun.
		Objective Traffic	KPI Policy	0 to 30/06/2023	Loading...	June 2023: Staff has been coordinating with Beaufort County as they work on updating their Traffic Calming Policy.
		Objective Toll Booth	KPI Toll Booth Removal	0 to 30/06/2023	Loading...	June 2023: Town has successfully acquired this parcel and will secure the facility.
	Goal William Hilton Parkway	Objective Design	KPI MOA	0 to 21/02/2023	Loading...	February 2023: On February 21, 2023, Town Council adopted a Resolution authorizing the creation of the William Hilton Parkway Independent Review Advisory Committee outlined as follows: The William Hilton Parkway Gateway Corridor Independent Review Advisory Committee shall consist of the following: one (1) member of Town Council, one (1) current or former licensed professional engineer in the field of engineering, one citizen member and an alternate from the Stoney Community, and two (2) citizen members from the community, to be appointed by Town Council. The William Hilton Parkway Gateway Corridor Independent Review Advisory Committee, in coordination with a technical review team designated by the Town Manager, shall review and assess the Town RFQ and all responses and identify a reasonable number of firms to identify as “Preferred Consultants”. The William Hilton Parkway Gateway Corridor Independent Review Advisory Committee, in coordination with a technical review team designated by the Town Manager, shall review these proposals and will thereafter recommend to Town Council which “Preferred Consultant with which to pursue a contract for the work. The William Hilton Parkway Gateway Corridor Independent Review Advisory Committee will work in coordination with Town staff to guide work of the selected consultant, consistent with the final Scope of Work to complete the Independent Review, to include delivery of findings and recommendations from the consultant and Advisory Committee through Town staff to Town Council.
		Objective Land Use	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Boulevard	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Mitigation	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Municipal Consent	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Corridor Plan	KPI Corridor Plan	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Corridor Plan (Arrow Road)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Corridor Plan (Palmetto Bay Road)	0 to 11/07/2023	Loading...	May 2023: A Town Council Workshop will be held on July 11, 2023 to outline the various Major Corridor/Street Improvement Plans. Monthly status updates on this project can be obtained on the Town's Capital Improvement Program Dashboard: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
		Objective Review & Analysis	KPI Committee	0 to 06/06/2023	Loading...	June 1: RFQ and Scope of work have been recommended to Town Council by the Advisory Committee and will be considered on June 6th.
	Goal Gullah Geechee Neighborhoods	Objective Community Redevelopment	KPI Gullah Geechee Corporation	0 to 31/05/2023	Loading...	May 2023: On May 17, 2023, the Gullah Geechee Historic Neighborhoods Community Development Corporation held their first meeting and formally nominated Board of Director officers. Mrs. Peterson was named as the Board Chair and Mr. Johnson was named as the vice-chair. ^^ Cindaia Ervin, Assistant Town Clerk, presented some a very informative information concerning the history on the historic neighborhoods that are the focus of the Corporation's efforts. She also discussed future meeting dates and the staff resources and support services that will be available to the Corporation. ^^ Town Manager, Marc Orlando, discussed the search process for the Corporation's first Executive Director and the involvement that the Board will have in the selection process. The Board will review all of the applications that have been received and will reconvene on June 7, 2023 to discuss potential candidates.
		Objective Historic Neighborhoods	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Gentrification	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Business	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Housing	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Prosperity & Advancement	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Goal Resilency	Objective Tide & Sea Level	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Data & Grants	KPI RFQ	0 to 30/06/2023	Loading...	June 2023: RFQ will be presented to Town Council for approval. If approved, the RFQ will be advertised in mid-June for 30 days. It is anticipated a contract will be presented to Town Council early Q1 of FY24.
		Objective Critical Facilities	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Ordinances & Regulations	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Resilience Plan	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Zoning & Building Codes	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Projects	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Investments	KPI unnamed performance indicator	0	Loading...	[To be determined]
		Objective Disaster Relief	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Goal Capital Improvements	Objective Beaches	KPI Beach Management & Monitoring	0 to 31/05/2023	Loading...	May 2023: The Town has developed a separate dashboard to allow the public to review, monitor, track, and evaluate the performance of the Capital Improvement Program. That dashboard can be located here: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
			KPI Beach Renourishment	0 to 23/02/2023	Loading...	February 2023: Beach Renourishment permit applications were submitted to SCDHEC-OCRM and the USACOE in late January. The LCBMP was presented to Town Council at its January 17th meeting and remanded back to the Public Planning Committee. The item was unanimously endorsed by the PPC at its February 23rd meeting and will now go back to Town Council.
		Objective Pathways	KPI New Pathway Segments	0	Loading...	[To be determined]
			KPI Pathways Accessibility & Safety Enhancement	0 to 30/05/2023	Loading...	May 2023: The Town has developed a separate dashboard to allow the public to review, monitor, track, and evaluate the performance of the Capital Improvement Program. That dashboard can be located here: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
		Objective Roadways	KPI Dirt Roads	0	Loading...	[To be determined]
			KPI Main Street	0	Loading...	[To be determined]
			KPI Pope Avenue	0	Loading...	[To be determined]
			KPI William Hilton Parkway	0	Loading...	[To be determined]
		Objective Parks	KPI Dashboard	0 to 31/05/2023	Loading...	May 2023: The Town has developed a separate dashboard to allow the public to review, monitor, track, and evaluate the performance of the Capital Improvement Program. That dashboard can be located here: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba
Objective Facilities		KPI Arts Campus Feasibility Study	0	Loading...	[To be determined]
		KPI Automobile Place/Modern Classic Motors Site Enhancements	0	Loading...	[To be determined]
		KPI Coastal Discovery Museum Capital Project	0	Loading...	[To be determined]
		KPI Fire Hydrant Expansion	0	Loading...	[To be determined]
		KPI Fire/Medical Systems Equipment	0	Loading...	[To be determined]
		KPI IT Equipment & Software	0	Loading...	[To be determined]
		KPI Security Cameras: Shelter Cove Community Park	0	Loading...	[To be determined]
		KPI Stormwater Projects	0	Loading...	[To be determined]
		KPI Town Hall Security & Facility Enhancements	0	Loading...	[To be determined]
Objective Fleet		KPI F+R Apparatus & Vehicle Replacement	0	Loading...	[To be determined]
		KPI Town Vehicle Replacement	0	Loading...	[To be determined]
Objective Land Acquisition		KPI Program Implementation	0 to 31/05/2023	Loading...	May 2023: The Town has developed a separate dashboard to allow the public to review, monitor, track, and evaluate the acquisition and potential future uses of Town owned properties. That dashboard can be located here: https://hiltonhead.maps.arcgis.com/apps/dashboards/de4a61212ee54f169f96a92a3f22d3ec
Objective Housing		KPI Housing Program	0 to 30/05/2023	Loading...	3) We are in the research and development phase of pulling together a community-wide anti-displacement plan to support housing and preservation strategies. The HAC (once established) would play a role in the plan development, finalization and implementation as its first action item.
Goal Land Acquisition	Objective Updates	KPI unnamed performance indicator	0 to 31/05/2023	Loading...	May 2023: This initiative has not yet begun.
	Objective Funding	KPI Funding Sources	0 to 30/06/2023	Loading...	June 2023: The Town continues to monitor Real Estate Transfer Fee collections and evaluating possible bonding opportunities for land purchases. The State has passed an additional approved usage for ATAX for housing. Staff is evaluating the legislative language to assess the possible opportunities for the Town to consider. This change in state law will be considered to become a part of the Land Acquisition plan.
Goal Waste & Recycling	Objective SWOT Analysis	KPI SWOT Analysis	0 to 30/06/2023	Loading...	June 2023: A contract scope, schedule and fee is currently being negotiated, with AGR.
	Objective Education & Promotion	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Dialogue	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Processing Center	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Composting	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Town Code	KPI unnamed performance indicator	0	Loading...	[To be determined]
Goal DMO	Objective Contract	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Metrics	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Marketing Plan	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Performance	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Tourism	KPI Ecotourism Evaluation	0 to 31/05/2023	Loading...	May 2023: Staff continues to meet with the DMO on a monthly basis. DMO has also hired an outside communications consultant, Next Factor, who will be conducting private interviews with key community members. Town staff member, Kelly Spinella, has already been interviewed. The consultant will give their final report on the best way to market Hilton Head Island and communicate their efforts based off the feedback they receive.
Goal Revenue & Funding	Objective Land Acquisition	KPI Greenspace Sales Tax	0 to 30/06/2023	Loading...	June 2023: Continued productive discussions and participation have taken place with Beaufort County staff and with the Beaufort County officials. The Town is thankful Beaufort County officials have been amenable to making sure the Town has every opportunity to receive its fair share of this funding opportunity. The Town is planning on submitting a proposal once the process finishes design and is open for applications.
		KPI Open Space Funding Strategies	0 to 31/05/2023	Loading...	May 2023: The Town continues to monitor Real Estate Transfer Fee collections and balances for future possible transactions. The Town is doing the background work for possible bonding opportunities of these revenues. Further discussion will be forthcoming. ^^ The Finance and Administrative Committee had a thorough discussion on the process of bonding if Town Council were to support this method of funding.
		KPI Redevelopment/Reuse Strategy	0 to 30/04/2023	Loading...	April 2023: The Town is monitoring Real Estate Transfer Fee collections to consider its capacity to engage in redevelopment activities. The Town is actively seeking to consider opportunities for redevelopment. The Town is considering bonding capacity to include some funding for this initiative.
	Objective Referendum Questions	KPI Voter Referendum	0 to 30/06/2023	Loading...	June 2023: There is no plan for a referendum at this time. A referendum may be considered in the future for a specific proposal if developed or received.
	Objective Workforce Housing	KPI Dedicated Funding	0 to 30/06/2023	Loading...	June 2023: The Town included recurring workforce housing funding this year's adopted budget ordinance. The Town is also moving forward with the Northpoint Public Private Partnership (PPP). An announcement of the partner is forthcoming soon.
		KPI Funding Strategies	0 to 30/06/2023	Loading...	June 2023: The Town is actively seeking to include recurring funding for Land Acquisition in the annual budget. Currently "soft costs" are included in the budget to consider properties. ^^ The Finance and Administrative Committee had a fruitful discussion on the process of issuing bonds in June. ^^ The Town is doing background research on possible bonding capacity for future consideration to provide funds for Land Acquisition. The Town had a productive meeting with its Financial Advisor and Bond Counsel regarding research into opportunities. Included in these discussion is the change in state law related to housing. Staff and counsel are evaluating language for possible opportunities for the Town to consider.
	Objective Mid-Island TIF	KPI TIF District	0 to 30/06/2023	Loading...	June 2023: The Town has received initial thoughts from potential partners in the Beaufort County, Public Services District and the Beaufort County Schools about entering into discussions regarding possible future TIF districts. The Town is starting to conceptualize possible options to discuss with potential funding partners to seek consensus. These discussions are expected to resume now that the budget has been adopted.
	Objective Development Permit Fees	KPI Permit Fee Adjustments	0 to 30/06/2023	Loading...	June 2023: Town Council adopted the updated fee schedules for Community Development and Stormwater with the budget ordinance in June.
	Objective Stormwater	KPI Study	0 to 31/03/2023	Loading...	March 2023: The Stormwater Utility rate study is in the budget being built for Fiscal 2024.
	Objective Municipal Bonds	KPI Bonding Capabilities	0 to 30/06/2023	Loading...	June 2023: The Town continues to actively work with one of the rating agencies and has provided updated information for the agency to consider in its on-going monitoring of the Town's financial results and position. The Town is also doing the background work to consider all types of possible bonding -- not just the IPRBs. The Town Finance and Administrative Committee had recent discussions with its Financial Advisor, Bond Counsel to discuss the potential for possible bonding opportunities for Town Council to consider in the future.
	Objective Accommodations Tax	KPI Policy Initiative	0 to 30/04/2023	Loading...	April 2023: The Town Manager had productive discussions with Town Council regarding a possible policy initiative. The Town has had productive discussions with its DMO relating to funding. More background work is needed before discussions about future policy can begin.
Goal Short-Term Rentals	Objective Data	KPI Applications	6,000 Number to 31/05/2023	Loading...	May 2023: We now have received over 6,000 short-term rental permit applications since January 3, 2023. A new short-term rental kiosk has been launched to enable walk-in guests with an opportunity to complete the STR permit application online. Progress continues on the short-term rental metric dashboard that is on was launched in May.
	Objective Permitting & Violations	KPI unnamed performance indicator	0	Loading...	[To be determined]
Goal Gullah Geechee Plan	Objective Projects	KPI Remaining Top Recommendations	0 Number	Loading...	[To be determined]
		KPI Top Recommendations	14 Number	Loading...	Significant progress has been made on all Top 16 recommendations, 14 of which have been incorporated into ongoing operations and programs.
		KPI Work Plan	0 to 31/05/2023	Loading...	May 2023: Staff is engaged in and refining ongoing activities from the Gullah Geechee Cultural Preservation Project Report, such as the Design Studio internal process. Staff is actively implementing the cultural education program for Town officials. Staff continues to coordinate with the Native Island community and Gullah Geechee Task Force on District Planning and LMO critical path and will bring these items before the GGTF in the June meeting. Work continues with Design Studio and customer service assistance in historic neighborhoods.
	Objective Recommendations	KPI Community & Cultural Resources	0	Loading...	[To be determined]
Goal St. James Baptist Church	Objective Relocation Plan	KPI Mitigation/Relocation	0 to 31/05/2023	Loading...	On May 31, 2023, Beaufort County hosted a community meeting with the St. James Baptist Church congregation to discuss their new approach to working directly with Church representatives. As a result of this meeting, the County and Church representatives agreed to a subsequent meeting where they would discuss specifics regarding this revised process.
	Objective FAA Submission	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Grant Funding	KPI unnamed performance indicator	0	Loading...	[To be determined]
	Objective Construction	KPI unnamed performance indicator	0	Loading...	[To be determined]
Goal Beach Parks	Objective Master Plan	KPI Beach Management Plan	0 to 06/04/2023	Loading...	April 2023: On April 6, 2023, Town Council voted unanimously to approve a Resolution adopting the Local Comprehensive Beach Management Plan for the Town of Hilton Head Island.
		KPI Beach Parking Plan	0 to 30/04/2023	Loading...	April 2023
		KPI Master Plan	0 to 30/06/2023	Loading...	June 2023: The beach season has officially kicked off and staff is monitoring the beach experience and beach operations in order to prepare the Beach Master Plan this fall.
	Objective Shuttle Services	KPI Enhancement	0 to 30/04/2023	Loading...	March/April 2023: Staff and Palmetto Breeze presented update on Trolley and Beach Shuttle at the April 10th PPC meeting. Staff is focusing on the beach ambassador and shuttle driver interaction with guests to enhance beach experience.
	Objective Regulations	KPI Beach Regulations	0 to 31/05/2023	Loading...	May 2023: It is anticipated that a draft Ordinance amending various provisions of the Town's Code related to activities effecting the beach experience on Hilton Head Island beaches will be brought forward to the Community Services and Public Safety Committee in conjunction with the submission of a beach master plan.

Goals

Growth Management

Goal Statement: Establish a growth management strategy

FOCUS AREA: REVITALIZE & MODERNIZE THE ECONOMY ~ Successfully manage increasing and evolving future growth patterns in a manner that will ensure sustainability of Hilton Head Island’s unique character. Additionally, the Town must monitor economic and demographic trends, undertaking a comprehensive list of future planning activities, and proactively protecting the Island’s rich natural resources through appropriate design, regulation, and capital investment practices.

Objectives:

• Districts
• Development Program
• Zoning Map
• Land Use Map
• Land Use
• Conditions & Trends
• Master Plan
• District Plans
• LMO
• Growth Map
• Mid-Island District
• CIP

Workforce Housing

Goal Statement: Implement the Workforce Housing Framework: Finding Home

FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ Workforce housing affordability has been a growing challenge on Hilton Head Island and this negative trend has been accelerating over the last five years. Without deliberate action to counteract these trends, the Town will continue to lose its valuable share of workforce housing, home-by-home, or family-by-family. The Workforce Housing Framework is a commitment to preserve and expand workforce housing options on Hilton Head Island through the adoption of four (4) foundational pillars: Community, Planning, Management, and Revenue. Collectively, these pillars establish the enabling structure to assign future policy, programs, organizational capacity, resources, and management.

Objectives:

• Revenue
• Planning
• Northpoint Public-Private Partnership
• Management
• Community

Corridors & Streets

Goal Statement: Adopt Major Corridors/Street Enhancement Policies

FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ The Town has prepared a Major Thoroughfare Corridors Plan which when implemented, will address improvements to the Island’s major thoroughfares including William Hilton Parkway, Main Street, Pope Avenue, New Orleans Road, Arrow Road, and Palmetto Bay Road. These improvements will be aimed at improving safety, beautification, and consistency to include landscaping and aesthetics, pathways, intersections, roadways, transit, and wayfinding.

Objectives:

• Safety & Beautification
• Toll Booth
• Improvement Plans
• Complete Streets
• Traffic

William Hilton Parkway

Goal Statement: Develop William Hilton Parkway Gateway Corridor Plan

FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ Execute the goals and objectives outlined in the adopted “Guiding Principles for the US278 Gateway Corridor Project” as a comprehensive corridor improvement plan stretching from the mainland to the Cross Island Parkway and any/all ancillary or affected areas included therein.

Objectives:

• Municipal Consent
• Land Use
• Mitigation
• Boulevard
• Corridor Plan
• Review & Analysis
• Design

Gullah Geechee Neighborhoods

Goal Statement: Commence Operations of the Gullah Geechee Historic Neighborhoods Community Development Corporation

FOCUS AREA: REVITALIZE & MODERNIZE THE ECONOMY ~ The Gullah Geechee Historic Neighborhoods Community Development Corporation has been formed with a goal of stabilizing, protecting, and promoting historic and culturally sensitive communities on Hilton Head Island. It will create strategic programs related to, but not necessarily limited to, economic development initiatives, affordable housing, streetscaping, neighborhood planning, targeted capital investment, resident education, and other community support service opportunities.

Objectives:

• Gentrification
• Community Redevelopment
• Business
• Prosperity & Advancement
• Housing
• Historic Neighborhoods

Resilency

Goal Statement: Identify Strengths, Weaknesses, Opportunities & Threats (SWOT) of Hilton Head Island Resiliency and Establish an Island Resiliency Plan

FOCUS AREA: ENVIRONMENTAL SUSTAINABILITY ~ As Hilton Head Island is a barrier island subject to the impacts of sea level rise and other climate related affects, it is vital that a plan be developed to enhance resiliency of the island’s infrastructure and developed areas against future storm events and potential sea level rise. In order to improve the resiliency of the island, the prudent application of climate change science and data to inform our administrative decisions, public policy, and infrastructure investments is critical. By using the most up to date models and sound information on future projections, we can assess vulnerabilities and enhance our adaptive capacity with tools and actions designed to protect the short and long-term interests of our residents and businesses and public infrastructure.

Objectives:

• Critical Facilities
• Data & Grants
• Investments
• Ordinances & Regulations
• Projects
• Zoning & Building Codes
• Tide & Sea Level
• Disaster Relief
• Resilience Plan

Capital Improvements

Goal Statement: Implement the Capital Improvement Program (CIP)

FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ The Capital Improvement Program (CIP) is the Town’s five-year program for planning capital improvement needs identified in the Comprehensive Plan, and other adopted Town Plans. The CIP links this Plan to the Comprehensive Plan with fiscal capacity. Capital needs are synchronized with operating expenses and tied to forecasted revenues for the current and upcoming fiscal years. It includes projects that improve or maintain a Town asset including new construction, expansion, renovation, or replacement of facilities and equipment. The program follows a yearly planning and budgeting process including recommendations by the Planning Commission and Parks and Recreation Commission with a budget adopted by Town Council. The following list includes the projects by category adopted as part of the FY23-24 budget.

Objectives:

• Fleet
• Beaches
• Land Acquisition
• Pathways
• Facilities
• Roadways
• Housing
• Parks

Land Acquisition

Goal Statement: Update the Town's Land Acquisition Manual

FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ The Town of Hilton Head Island has purchased a significant amount of land throughout the Island for a variety of strategic purposes. These have included reducing traffic congestion, preserving open space, providing public access to or views of the water, and other similar actions that are in furtherance of the Town’s Comprehensive Plan. However, the Land Acquisition Manual that the Town utilizes to identify and acquire real property has not been updated since 2005 and does not fully reflect that current needs and goals of the Town. The document should be amended and be brought up to date with existing practices, processes, and policies.

Objectives:

• Updates
• Funding

Waste & Recycling

Goal Statement: Conduct a Strengths, Weaknesses, Opportunities and Threats (SWOT) of Hilton Head Island Solid Waste and Recycling

FOCUS AREA: ENVIRONMENTAL SUSTAINABILITY ~ The Town's Our Plan document lays out several goals related to increasing capacity for processing recyclable materials and ensuring the long-term viability of solid waste disposal for the Island. To achieve these objectives, the Town will need to work in coordination with Beaufort County as the agency responsible for household waste streams disposal for the entire county and jointly pursue opportunities that improve recycling and composting rates.

Objectives:

• Dialogue
• Education & Promotion
• Composting
• Processing Center
• SWOT Analysis
• Town Code

DMO

Goal Statement: Implement the Destination Marketing Organization (DMO) Marketing Plan & Measure Performance

FOCUS AREA: REVITALIZE & MODERNIZE THE ECONOMY ~ Work with the Town’s authorized Destination Marketing Organization to adopt and implement an effective marketing plan that places an emphasis on positive community attributes of Hilton Head Island as a place to live, work, and play. Identify any necessary changes and ensure that Town Council feedback is incorporated into the annual marketing plan. Monitor the performance of the Town’s authorized Destination Marketing Organization partner with DMO staff to assess performance against stated goals.

Objectives:

• Contract
• Performance
• Tourism
• Metrics
• Marketing Plan

Revenue & Funding

Goal Statement: Assess Alternative Revenue Sources and Funding Opportunities

FOCUS AREA: PURSUIT OF EXCELLENCE ~ In order to support the long-term financial stability of the Town, utilize all available resources at the federal, state and local levels to identify and obtain alternative sources of revenue, grant funding, or other project funding so as to support the strategic goals and objectives of the Town, its organizational operations and its Capital Improvement Plans.

Objectives:

• Accommodations Tax
• Referendum Questions
• Development Permit Fees
• Municipal Bonds
• Mid-Island TIF
• Workforce Housing
• Land Acquisition
• Stormwater

Short-Term Rentals

Goal Statement: Conduct a Short-Term Rental program assessment

FOCUS AREA: PURSUIT OF EXCELLENCE ~ Conduct a Short-Term Rental program assessment that evaluates the short-term rental program effectiveness on addressing the negative impacts to neighborhoods including environmental impacts, demands on Fire and Rescue services, impacts to public utilities and infrastructure, and impacts of land use intensity. Program assessment will include data on the volume, location, type, and size of short-term rentals on Hilton Head Island in order to better understand, plan, and manage short-term rentals, and to determine if further regulation is necessary.

Objectives:

• Permitting & Violations
• Data

Gullah Geechee Plan

Goal Statement: Complete Implementation of the Gullah Geechee Task Force Work Plan

FOCUS AREA: INCLUSIVE COMMUNITY ~ Implement the Framework for the Top 16 Priority Projects from the Gullah Geechee Preservation Report Recommendations as approved by Town Council in 2019. Define the critical path for the remaining recommendations from the report.

Objectives:

• Recommendations
• Projects

St. James Baptist Church

Goal Statement: Facilitate Relocation of the Historic St. James Baptist Church to Mitigate Impacts Generated from Airport Operations and Corresponding Safety Concerns

FOCUS AREA: CONNECTED COMMUNITY ~ The Hilton Head Airport has been actively working to retain and attract new commercial airline services. This has included taking actions to ensure that regional business jets can operate from this facility. The Historic St. James Baptist Church has been directly impacted by the increase in airport operations that has resulted from the ability to support regional business jets. The Town has therefore committed to assisting St. James Baptist Church in the successful relocation of its congregation to a mutually agreed upon location that will meet the current and future needs of the church.

Objectives:

• Relocation Plan
• Construction
• Grant Funding
• FAA Submission

Beach Parks

Goal Statement: Implement Beach Park Enhancements

FOCUS AREA: PURSUIT OF EXCELLENCE ~ The Town has over 12 miles of pristine beaches that are routinely identified as being some of, if not the best in the world. This precious resource serves one the most cherished amenities for both Island residents and visitors. The Town must ensure that it maintains the quality of the beach going experience through the development of a comprehensive enhancement plan that will identify physical infrastructure needs of its beach facilities, improvements and upgrades of existing facilities, and take steps necessary to ensure that the public experiences a safe and consistently memorable day at the beach.

Objectives:

• Regulations
• Shuttle Services
• Master Plan