Using numbers in your strategy

Enhance decision-making with precise numerical insights using StratNavApp.com's tools for KPIs, financials, and market analysis.

Having the right numbers - quantitative data - in your strategy is vital.

StratNavApp.com can support you in a range of ways:

  1. KPIs on your Strategic Scorecard
  2. Cost and Revenue numbers
  3. Numbers in your Strategic Insights
  4. Numbers describing your Product and Service portfolio
  5. Numbers in external files

Let's look at each in turn.

KPIs on your Strategic Scorecard

Key Performance Indicators (KPIs) are, by definition, the most important numbers in your strategy.

To create KPIs and track them on your Strategy Scorecard, break your Strategic Goals in Objectives, then add KPIs to your objectives. These will automatically appear on your Strategic Scorecard.

You can update your KPIs:

  1. Manually: by entering them into StratNavApp.com yourself.
  2. By API: allowing your source systems to update them directly into StratNavApp.com using our APIs or a tool like Zapier.

Cost and Revenue Numbers

You can add:

This will be used to populate your Financial Projection.

Numbers in your Strategic Insights

You can include numbers in the Description fields of your Strategic Insights (or any strategic elements in the tool) in 3 ways:

  1. In narrative form. For example, in a sentence like "2024 sales were £7.23m, up 17% from the previous year."
  2. In table form. You can embed a table in the Description and populate it with text and numbers.
  3. In chart format. You can paste a chart (like a graph) created in another tool (like Excel) as an image, with accompanying text.
  4. Using hyperlinks to 3rd party sources.

Numbers describing your Product and Service portfolio

You can specify numbers like Market Share %, Market Growth Rate and Contribution.

These will be used to generate your Pareto Analysis and BCG Matrix.

Numbers in external files

You can attach external files, like spreadsheets and other files, which contain numbers and other data, in 2 ways:

  1. Upload them to our File Vault.
  2. Create hyperlinks to 3rd party shared file systems like Microsoft Sharepoint or Google Drive (or anything you can load in a browser with a URL) in the Description fields of your Strategic Insights (or other strategy elements)

Everytime you share anything about StratNavApp with someone else, you help them to develop and execute better business strategies, and you help to support us and our ability to continue to make the platform even better for you. So it really is a win-win!


If any part of this text is not clear to you, please contact our support team for assistance.

Published: 2024-12-02  |  Updated: 2024-12-02

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