Our cookie and tracking policy

Definitions

1. Cookies – Small text files stored on a user's device by a website to remember preferences, track activity, or enable functionality. Cookies play an important role. Without them, using the web would be a much more frustrating experience.

2. Required Cookies – Essential cookies necessary for a website to function properly, such as those enabling login sessions or security features.

3. Optional Cookies – Non-essential cookies used for analytics, marketing, or personalisation, requiring user consent.

4. Google Analytics – A web analytics service by Google that tracks and reports website traffic and user behaviour.

5. Google Ads – An online advertising platform by Google that allows businesses to display targeted ads based on user interactions.

6. ActiveCampaign – A customer experience automation platform that provides email marketing, CRM, and analytics services.

7. A/B Testing – A method of comparing two versions of a webpage or feature to determine which performs better based on user interactions.

8. Google Tag Manager – A tool by Google that allows website owners to manage tracking codes (tags) without modifying website code directly.

How we use cookies

We use cookies for four purposes:

1. Required cookies:
   1. To remember choices you have made.
   2. To test changes to the application see which ones users like best (this is called A/B Testing).
2. Optional cookies:
   1. To track how people use the app with Google Analytics and Google Tag Manager. This helps us understand what works and make improvements.
   2. To share some data with Google Ads for marketing.

You can learn more about Google's use of cookies here.

Additional tracking

We also use ActiveCampaign to track your use of the site in order to better personalise our communications with you.

Your choices

You cannot use the site without the required cookies. We will only use the optional cookies and ActiveCampaign tracking if you provide us with your explicit and informed consent.

You can read our data privacy policy here.

Frequently Asked Questions (FAQs)